A couple of years ago, I listened to a Internet radio interview of Jay
Conrad Levinson of Guerilla Marketing fame.
When asked “What is the #1 Marketing Mistake?” He answered,
“Lack of commitment.” Levinson says that most marketing methods
will work, if employed consistently over time.
Working with mortgage professionals over the years,
I’ve noticed 3 roadblocks to making the marketing
commitment. Before I post the roadblocks, I’d love to hear from you.
Do you agree with Jay?
What are the roadblocks to making the mortgage marketing
commitment? How do you suggest we overcome them?
What has worked to help you commit to marketing your mortgage business?
JC Kadii, marketing and
virtual assistant services for mortgage professionals
at close-more-loans.com
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